Yacqui's Marketing Blog

Hello! My name is Yacqui Rojas, I grew up in the area and I’m a first-generation student. I’m in my second year of college and majoring in business administration. I enjoy going on walks with my dog Luna, playing board games with friends and family, and playing badminton in my spare time. I recently got into doing air dry clay which has been a relaxing hobby. 

I have not yet chosen a concentration which prompted me to enroll in this course. I’m interested in learning what marketing entails especially when it comes to identifying the right audience. I’m also curious if marketing strategies have evolved to keep up with rapid social media trends. I look forward to this course and the knowledge I’ll gain. 


Here's a picture of me and my dog Luna!

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Marketing in the news: Brisk | That’s Cold Ft Doja Cat

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The article that caught my attention was “Brisk Iced Tea Brings Back Classic Claymation with Doja Cat.” It’s been a while since I’ve heard of Brisk and I also thought it was cool that Doja Cat was in this advertisement. This article goes into a couple of different details. They first started by bringing up some other iconic advertisements that Brisk has done with other artists including, Elvis, Frank Sinatra, Rocky Balboa, Ozzy Osbourne, Danny Trejo, and Eminem. In all of these commercials, they were famous for using claymation puppetry, which was a big hit. Since they were a big hit they were able to run two Superbowl commercials one in 2002 and the other in 2011. After the 2011 commercial, they took a break from creating claymation puppetry until last month, when they finally brought it back with the well-known artist Doja Cat. This brings up another point of how Brisk had memorable commercials for Gen X and millennials and had to think of a way to bring it back up while also includi
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